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NEW! Copywriting!

ATLwebSTUDIO now offers website copywriting services to help you increase your Internet sales and visibility.

Doesn’t copywriting cost money?

Bad copywriting costs you more. It’s worth the investment to employ professional website copywriters who use either Web Copywriting or Search Engine Optimization Copywriting to improve conversion rates by increasing sales. That’s what our copywriting does for you!

Either way, hiring a copywriter saves you the trouble of having to struggle through writing it yourself, learning trial by fire what works by seeing what fails.

Eye-catching copy alone no longer sells your services. It’s strategizing and planning in the competitive online marketplace, where you need to stand out among BILLIONS of web pages. That’s right, there are more web sites than there are humans on the earth, and ATLwebSTUDIO has the know-how and web copywriting and marketing experience to help you PROFIT, helping potential visitors find your site, to become customers.

How does it work?

We start by interviewing you to gain a strong understanding of what it is your business does; how it works. That way, we can sell your services, via SEO or traditional Web copy. Being as specific as possible about your product/services and your target customers will maximize returns in the long run.

Two Avenues

Traditional Copywriting had its heyday with television and print advertising (magazines, brochures, etc.) Copywriting changed with the Internet. Web sites are read out of order, so the copy needs to be free-standing for every separate page within a Web site. That’s Web Copywriting. Search Engine Optimization Copywriting is specific to the Internet, and is more targeted to reach its intended reader.

First Draft – Copywriting

We write copy strategically from information from your interview (target customers, message, etc.) SEO Copywriting adds search terms and conversion rate data for similar web sites in the Atlanta area and beyond.

You read the copy, and comment on it. If you like the direction and message, we make your changes and run with it (well, we proofread it first.) Otherwise, we have one additional round of changes, included in the price!

Copywriting, Editing, Proofreading, Changes. You get it all for one price!

Take it from us, Advertising Agency rates are high: copywriting alone is $150 per hour, editing and proofreading more than $100 per hour each, and that’s just the editorial work in a smaller market like Atlanta.

Hiring all freelancers costs a lot too, including proofreaders ($35 per hour), writers ($100 per hour) and editors ($60 per hour). And, it wouldn’t even include the research and SEO part of the deal. For nearly $200 per hour, at 8 hours for each leg of the process, that’s expensive.

ATLwebSTUDIO loves you, the customer, loves offering a great value, and wants to see you succeed, without hampering your bottom line. We offer all three four services for one price. We charge $200 per page for SEO copywriting – either revamping existing copy or providing fully fresh writing – editing, proofreading. That includes the research so we may find out and include search terms that will be effective in bringing customers to you. The copywriting takes care of the rest – making those who are click-throughs into paying customers.

In addition, the SEO++ Package includes three months of media analysis to monitor your website ranking, conversion rate, click-throughs compared to regional and industry competition. This will help us to determine if further tweaks and re-writes are needed to keep your site competitive. ATLwebSTUDIO understands every Web site is different. And, not all sites need SEO. Some just need some copy written. That’s $75 per page, with proofreading and editing included.

Ah, and a note of caution if you are considering going the “cheap” route. Yes, there are those unscrupulous web designers and copywriters who offer up their services for DIRT CHEAP ($10 per page, $15 per hour …) They outsource to “auction-style” work sites (oDesk, mturk, elance) for, say $2.50 per 250 word article.

The “writer” most likely is not fluent in English and does not have the proven expertise to ensure your success. The “writer” is just trying to collect $2.50 as quickly as possible, with little regard for quality. And, you may have seen some of those sites, where the grammar is so amiss that the message gets lost!

Introducing Our Copywriter

Our web copywriter and editor, Jeannine De Micco, has 11 years media experience spanning national newspaper reporting, television news production, public relations representation, and marketing and advertising editing, copywriting and proofreading.

She developed her website copywriting and SEO copywriting alongside the Internet, from its infancy and fair relevance to its present overarching presence in business. Her recent client credits include big advertising and public relations agencies, to small design studios, to a host of SEO copywriting for websites big and small.

TMP Worldwide, Adair-Greene Healthcare Advertising, Kleber Advertising & PR, Nurun Media, Element 33 Marketing, Various Design Studios, Individual Web Pages.

Special areas of expertise: Healthcare Products, Medical Devices, Human Resources Advertising, Household Appliances, Music, Communication Companies …